Blog Post #3 National Branding
National Branding There are many ways a country could express themselves to the world and how they want to be viewed. One way a nation shares their views and identity is by participating in international events that will give a country the platform to perform in front a large group of people. Eurovision is an event where many countries participate in and use this opportunity to share their national identity to its viewers. However, you should not confuse national identity as nation branding. Whereas, national identity is an idea where there is a common heritage within a group from culture, traditions, language, government, and religion as stated in blog post one. National branding is an attempt by a nation to protect or improve their reputation (Teselik 2007). Since Moldova is a relatively new country that is not really known to many viewers of Eurovision. Participating in Eurovision is a w...